Eletta

Sobre Eletta

Eletta is the oldest Portuguese wristwatch brand, registered in 1950 by David Jankel Kolinski, simultaneously in Portugal and Switzerland. Known for innovative design and the quality of its products, it stands out for its use of fine materials such as gold, platinum and diamonds, alongside Swiss and Japanese movements. In 2020, on its 70th anniversary, Eletta refreshed its image — a new logo and a new signature line, "Follow your passion" — while keeping reference concepts such as the Vilamoura and the Slide, with interchangeable straps that let each watch adapt to daily life. More recent collections such as Ocean Rider, Pulse and Hearts, and smartwatch models in the SYNC line, continue that focus on adaptability. Currently without a website of its own, Eletta maintains a presence at points of sale and with specialist watch retailers in Portugal.