Regina

Sobre Regina

Founded in 1927 on rua Sá de Miranda, in Lisboa, the Portuguese brand Regina began its wide-ranging and inventive journey in the world of chocolate. For decades Regina dominated the chocolate market in Portugal, standing out for its high profile and the variety of its products. Its various chocolate series, tied to natural and historical heritage and to anniversaries in our history, created a singular emotional bond with customers. Regina was a pioneer and an innovator in the children's segment, with chocolates in playful shapes such as the Sombrinhas de Chocolate, the little chocolate parasols still popular with children and adults alike. The brand marks festive occasions with products such as the Fantasias for the Christmas tree, the Pai Natal de Chocolate, the Amêndoas de Chocolate and the Easter Ovos e Coelhinhos. One of the brand's most iconic elements is the máquina de furos, the fairground punch-hole machine that enlivened popular fairs and festive events, always guaranteeing a surprise chocolate.